Location: Remote

About Modus Planning

Modus Planning is a fast-growing SaaS company revolutionizing the Consumer Packaged Goods (CPG) industry. We provide best-in-class forecasting and trade promotion management solutions that empower brands to optimize sales and marketing execution while ensuring financial discipline. As we continue to scale, we are seeking a VP of Marketing to drive revenue expansion, build a high-performing growth team, and lead strategic marketing initiatives.

About the Role

The VP of Marketing will be responsible for defining and executing strategies that take Modus Planning from <$2MM ARR to $20MM+ and beyond. This role requires a data-driven, execution-focused leader who thrives at the intersection of marketing, product-led growth, and revenue generation.

The ideal candidate will:

1. Own and scale marketing functions, including content marketing, performance marketing, SEO, brand, and demand generation.

2. Build and lead a team, transitioning from an individual contributor role to a structured, highly effective team as the company grows.

3. Develop and execute data-driven marketing strategies, leveraging A/B testing, conversion rate optimization, and audience insights.

4. Optimize the customer journey from lead acquisition to retention, ensuring scalable, repeatable growth.

Key Responsibilities

1. Develop & Execute Growth Strategies

• Define and implement a scalable growth strategy to drive revenue, client acquisition, and market share.